we are an agile influencer marketing agency that
thinks and behaves big
here at UOR we are hungry for results and we use our expertise and data centric approach to drive them for our clients. meet the brains behind the campaigns
Hayley Irwin
Founding Director
if there is anyone who understands the strategy needed to make influencer marketing work for a brand and drive results its Hayley. following four years in the PR and the social space, Hayley moved into the influencer marketing realm over a decade ago. at UOR, aside from being the founder, Hayley heads up all long and short term influencer strategies for brands and agencies in the UK and globally.
one fact you won’t find on my linkedin page
fulfilled her life long fashion ambition when meeting vivienne Westwood in her 20’s only for her to tell hayley how much she disliked having photos taken with people. we had one taken anyway!
Brian Chegwidden
Financial Director and Partner
Australian born, Brian is a qualified charted accountant who has worked for nearly 30 years in IT programme management delivering multi million pound business/IT solutions for major blue chip organisations like Vodafone, predominantly achieved through the building of integrated teams, challenging the norm and ensuring the solution is fit for purpose. Brian says “understanding the fast moving world of influencer marketing and applying my business acumen to see UOR become so successful has been extremely rewarding”.
one fact you won’t find on my linkedin page
he is the Australian Masters Gold Medal winner for Singles and Triples in Pétanque
Kellie Irwin
Digital Project Manager
following her studies in classical civilisation and ancient archeology, this brainiac found her true calling in the online space. Kellie, who has been at the agency since may 2018, heads up our talent arm here at UOR, managing all the influencers projects 360.
one fact you won’t find on my linkedin page
Scored a hole in one when playing on a golf course in Portugal when she was only 15
Sophie Ions
Junior Digital Project Executive
after recently completing a degree in communication, Sophie brings a fresh mindset when it comes to influencer marketing. this digital savvy northerner works across all sectors of the business, assisting the team on day-to-day management of talent campaigns and client projects.
one fact you won’t find on my linkedin page
can solve a rubiks cube in under 2 minutes
SIAN WETHERHILL
INFLUENCER MARKETING MANAGER
following her degree in animation, Sian found her feet in influencer marketing. harbouring her creativity, for the last 6 years she has excelled across a multitude of verticals from gaming and tech to beauty and beyond! Sian now helps head our global clients here at UOR, managing the influencer projects 360.
one fact you won’t find on my linkedin page