campaign
Ebay UOR Activations
on platforms: tiktok, instagram
towards the end of 2021 and the start of 2022, we teamed up with lifestyle influencers James and Kiimmy Hobbs and Nivetha to promote Ebay.
this collaboration saw influencers sharing their favourite Ebay finds, with James and Kiimmy promoting how items found on Ebay help with their busy parenting lifestyle.
across 5 TikTok videos and 2 story sets they were able to generate a total of 44,614 engagements, equalling a cost per engagement of £0.18.
@jamesandkiimmy AD“My favourite items as a busy mum 🤩🙌🏾 #Part1 ♬ Love You So - The King Khan & BBQ Show
44.6K
engagements
£0.18
cost per engagement
1.4K
likes