sharing their love of popcorn, Helina Mar and Maddie Bruce worked with snack cupboard staple Propercorn to create fun, engaging content for their Instagram platforms.

through a combined 7 Instagram stories, 3 posts and 1 reel, the lifestyle influencers showcased how they spend their nights in with Propercorn, sharing their favourite popcorn flavours with the hashtag #StayinIn.

this series of content created for this campaign generated 26,173 engagements, meaning a total cost per engagement of £0.22.