London Girl Surf Club, also known as LGSC, partnered with everyday, comfortable lingerie brand Sloggi on their ‘we move’ campaign.

this campaign consisted of 3 tiers, which included a campaign photoshoot in April 2022. this shoot created both online and offline brand assets for their Summer 2022 collection with the campaign officially launching in June. 

in order to reinforce the main campaign, influencers posted self-shot content following the launch. with a dedicated advertorial, Sloggi secured a media partnership with Refinery29 which successfully helped amplify the campaign's messaging. 

to celebrate the campaign, Sloggi and ModusBPCM hosted a staycation with an intimate group of editors in North Devon alongside London Girls Surf Collective. on this trip editors got to experience the surfer life first hand with beach essentials, such as bikinis, provided by Sloggi. 

overall, the campaign results exceeded a reach of over 1.5M, with a strong average engagement rate of 3.75%, both contributing to our campaign goals of awareness + consideration for the brands involved.