to celebrate the launch of Thatchers Cider’s new AMBR flavour in cities, we worked with hyper-local lifestyle influencers up and down the country to share their love of Thatchers and challenge the unexpected.

revealing AMBR as the cities new best kept secret , integrating the product into engaging content with an authentic feel portraying their premium aesthetic. this placed the product at the forefront of consumers mind when considering the purchase of craft cider.

content successfully drove over 280,000 engagements.