being based in Reading, what better partnership for telecommunications company Three UK than Reading Festival. Three provided charging points and viewing platforms for festival goers.

teaming up with festival lover Amy Valentine to create an Instagram reel, TikTok and 9 Instagram stories to promote their Three+ app. content told viewers of the amazing benefits of signing up for the app, including members getting early access to festival tickets!

this perfect partnership created amazing exposure for the brand and ended up accumulating over 111,000 engagements, equalling a cost per engagement of £0.09.