being a mum herself, Shan understands the importance of having good, reliable nappies for her children. With this in mind, this is exactly why her audience relies on her for honest toddler and baby hacks.

Shan Robinson (@homewithshan) took to her YouTube, Instagram and TikTok platforms to spread the word on Pampers nappies giving away free packs of nappies when users sign up through their website or download the Pampers app.

this content generated over 56,000 engagements, resulting in over 120 link clicks and a cost per engagement of £0.21.