to celebrate S.Pellegrino’s 2022 partnership with BAFTA as the official water sponsor of the event, DDA organised an official and exclusive S.Pellegrino x BAFTA dinner on the 9th March.

the dinner was held at the prestigious BAFTA HQ, 195 Piccadilly, where guests got to enjoy the official 3 course BAFTA menu, created by BAFTA head chef Anton Manganaro, ahead of the official BAFTA dinner on Sunday 13th March 2022.

we approached influencers across lifestyle, fashion and food interests with a premium feel to broaden reach, and ensure elevated content was shared.

attendees included Aj Odudu, Roxy Horner, Ruby Bhogal and other well known influencers. influencers shared their experience on social media, providing S.Pellegrino’s larger audience on social media channels with exclusive insight from the evening with the hashtags #EnhanceYourMoments and #Sanpellegrino, seeing a total of 116 social posts from the event.

attendees also included 4 consumers, who won tickets to the dinner via a social media competition hosted by Alice Fevronia and a press competition hosted by Vanity Fair,as well as 4 press representatives to ensure that the aim of achieving press coverage that highlighted S.Pellegrino's BAFTA partnership was achieved.

three influencers also attended the official film awards ceremony and dinner on behalf of S.Pellegrino and shared highlights of their experience on Instagram.

two influencers, Caspar Lee and Ambar Driscoll, attended the BAFTA awards ceremony in order to secure 1x Feed Post and 3x Stories from each influencer.

Caspar Lee is a famous lifestyle influencer and successful entrepreneur within the social media space. Ambar is a wellness and lifestyle influencer, as well as a model, who has an engaged social following. together, the pair are a well-known and liked couple within the influencer space, who match the premium tone of the S.Pellegrino brand in their lifestyle and content.