to communicate Thatchers becoming embedded in music culture, this Summer Thatchers Cider took over some of the UK’s biggest festivals. 

we worked with 11 influencers up and down the country to share their love of Thatchers. a few influencers created their own ‘at home festival’ content, sharing ciders with friends and enjoying Thatchers in the comfort of their own home. whilst the rest headed onsite to Thatcher’s Balloon Bar to drive awareness of Thatchers presence at some of the UK’s most-loved festivals. 

content showed the festival experience complete with a cider in hand, expressing the brands key messaging for each flavour of drink.

this content successfully drove over 1 million engagements.