To promote the launch of the Cherryz app on IOS and Android we worked with various parenting and lifestyle influencers. Cherryz helps you save money on your favourite household brands.

Influencers, such as Gemma Louise Miles, Rachel Leary and Madison Sarah, took to YouTube and Instagram to advertise their favourite products found through the Cherryz app.

Through this promotion via posting YouTube content that was then supported by stories, the campaign generated 788,107 interactions, leading to an impressive cost per engagement of £0.04.