Being one of many to grow up wearing Clarks shoes, influencer Amena Khan (@amenakhan) was the perfect person to promote the shoe giant in their Back to School campaign.

In a nostalgic Instagram reel, accompanied by a set of stories, Amena gathered footage from her childhood, as well as her children’s childhood, to showcase how Clarks has been there for her family through the generations when it comes to back to school preparations.

This successful campaign created 116,957 engagements, resulting in a £0.03 cost per engagement.