for the launch of Claire’s brand new store opening in Rome we sent two Italian lifestyle influencers to the store to capture amazing content.

after spending the day exploring some of Rome’s most famous landmarks, influencers went on a shopping spree at the new store to showcase all the wonderful products Claire’s has to offer. 

from jewellery to hats and festival makeup, influencers purchased numerous items in which they then styled on their Instagram stories. making sure to geo-tag Claire’s store locator to encourage their audience to find their local store.

this launch generated an impressive 278K engagements, resulting in a cost per engagement of £0.03.