to promote their #LiveinLevis free workshops we partnered Helina Mar (@itslinamar) with Levi’s, using her creative persona to produce fun, Christmas-themed Instagram content.

for this, Lina documented using her old clothes as wrapping paper, creating a collaged carousel of fantastic original content alongside 3x story frames. accumulating 1,652 engagements and a total cost per engagement of £0.54.