over a 12 month period we worked with award-winning mattress company Emma Sleep.

creating a mixture of content across YouTube and Instagram, we teamed up with 41 influencers to promote the UK’s most-awarded mattresses.

from Izzy Judd to Gemma Louise Miles, influencers integrated promoting Emma Sleep into their content, showing how they themselves have benefited from their mattresses.

expressing the importance of sleeping on a good mattress, this campaign successfully generated over 1.7 million engagements, resulting in a total cost per engagement of £0.10.