we teamed up parenting influencer Gillian Truita (@gilliantruita) with world-renowned toy company LEGO.

with 6 children of her own, in 2021 Gillian and her family had the pleasure of attending the LEGO Pop and Play tour at Cabot Circus, documenting her fun day out on her large Instagram platform. this encouraged families alike to head down to the Bristol store to join in the fun for free.

after such an enjoyable, successful partnership, LEGO worked with Gillian again on their 2022 Halloween activations, promoting their free in-store half-term activities. the entertaining content that Gillian created for LEGO via a main Instagram feed post, a reel and a set of stories, generated an impressive 144,828 engagements, creating a cost per engagement of £0.05.