British-Portuguese luxury fashion retailer Farfetch worked with 5 mega and macro fashion and lifestyle influencers - Alice Cross, Diipa Khosla, Emily Wells, Lydia Tomlinson and Umayma Abdul - of which utilised their large platforms to promote their Summer activations. Styling their products that can be found on their website via 30x Instagram stories.

Through their combined following of over 3.5 million followers, this campaign resulted in 1,572,626 engagements, generating an impressive £0.01 cost per engagement.