With the objective to tell the truth about the staggering scale of waste generated in our homes we worked with OLIO, the Food-sharing app, to promote their 2021 ‘Let's not waste our wonderful world’ TV advertisement.

This free app allows you to connect with your local community to swap, lend or give away things that would normally go to waste. For this campaign we ensured that we gathered talent that aligned with the app's ethos and mission, consisting of 10 amazing influencers from Anna Saccone to Bottega Zero Waste.

By promoting the advert on their channels via 10x Instagram posts and 30x Instagram stories. Our selected influencers managed to generate an impressive 403,650 engagements, concluding a £0.07 cost per engagement.