campaign
UCLAN Campaign
on platforms: tiktok, instagram
In a campaign across 2 TikTok videos, 1 Instagram reel and 1 story frame, the University of Central Lancashire teamed up with Gen Z influencers Jack Edwards, Corry Will and Megan Bolton to create content surrounding the reality of university life.
With the hashtag #UCLanLifeLessons, influencers called upon their personal university experiences to create candid, relatable content for their Gen Z audience.
With a combined total of over 3 million followers between the 3 influencers they managed to generate an impressive 409,582 engagements, totalling in a cost per engagement of £0.02 for the campaign.
@meganhbolton We are all going to experience different expectations and reality’s at uni, so what are you guys expecting? @officialuclan #UCLanLifeLessons ♬ original sound - chrispvj
409,582
engagements
£0.02
cost per engagement
388,033
views
@jackbenedwards #ad Anyone else get hit with the same feeling when your family finally left? #UCLanLifeLessons @officialuclan ♬ original sound - Jack Edwards