across 7 Instagram reels, 6 static posts and 15 story sets, Francesca Newman-Young (@fran_newmanyoung) created fun, engaging content for SKY.

from the series White Lotus to Bafta nominated Brassic, over the course of the year Fran had the opportunity to talk about her favourite shows. Fran showed her 85K followers how she makes time to relax whilst showcasing the benefits of SKY in her day-to-day life.

from transforming into her favourite characters to having her followers guess which show she is watching through a series of clues, Fran’s engaging content ideas definitely managed to capture the whirlwind of series available on SKY.

this campaign generated an amazing 365,262 engagements, resulting in a cost per engagement of £0.07.