campaign

Three Mobile Festival Experience

on platforms: instagram, tiktok

with Three Mobile being the official partner for some of this years most iconic festivals, we invited 6 influencers to experience being a guest of Three at Parklife, Reading and Latitude Festival.

for this partnership influencers were asked to create fun, engaging content highlighting how phones can help their audience unlock their best festival experience highlighting the perks and rewards that Three offer through their rewards app Three+.

this campaign reached just under 4 million people through posting engaging content to thousands of followers. bringing them along for the festival adventure, whilst also expressing the benefits of being a Three customer at festivals.

3.9M+

total engagements

£0.01

cost per engagement

240K+

likes

@jackjos3ph Doing this in public was difficult @Three UK Barclaycard presents @Latitude Festival #ThreePlus #AD ♬ original sound - Jack Joseph
@evie Come with me to Latitude festival with @Three UK ✨⭐️ I had the most amazing weekend camping with my sister and enjoying all of the perks at the Three platform! Download the Three+ app now to get involved 🫶🏻😇Barclaycard presents @Latitude Festival #ThreePlus #ad ♬ original sound - Evie Clark
@ieuanjoness COME TO @Reading & Leeds Festival WITH ME @Three UK #threeplus #readingfestival ♬ original sound - Ieuan Jones
@destdol Headed down to @Reading & Leeds Festival last weekend with @Three UK and of course I had to get the scoooooop👀 #threeplus #readingfestival #readingfestival2023 #destdol ♬ original sound - destdol 🇱🇨
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Fran Newman-Young x SKY